Awe Inspired

Empowering fine jewelry rooted in mythology, astrology, and personal transformation. Founded in 2018 by three-time cancer survivor Jill Johnson and her son Max Johnson.

About

Awe Inspired creates meaningful fine jewelry that tells stories of strength, survival, and empowerment through the lens of mythology and celestial symbolism. Each piece is designed to serve as a personal talisman — a wearable reminder of inner power. The brand has been worn by over 50 celebrities and featured in major publications including InStyle, Elle, Who What Wear, Refinery29, and Forbes.

Awe Inspired donates to organizations including NAMI (National Alliance on Mental Illness), CancerCare, and Women's Earth Alliance. The brand has 19,000+ verified customer reviews.

URL

https://www.aweinspired.com

Collections

• Goddess Jewelry: Necklaces and pendants inspired by mythological goddesses including Aphrodite, Athena, Bastet, Hecate, Joan of Arc, Medusa, The Morrigan, Persephone, and Selene
• Astrology & Zodiac Jewelry: Zodiac sign and celestial jewelry — star-sign necklaces, constellation designs, and cosmic symbolism
• Best Sellers: Most popular pieces across all collections
• New Arrivals: Latest releases
• 14K Solid Gold (Eternal Awe): Premium 14-karat solid gold pieces
• Necklaces: Goddess, charm, and pendant necklaces
• Pendants & Charms: Individual pendants and charms, including the signature double-sided goddess pendants
• Lockets: Lockets for photos and keepsakes
• Rings: Statement, signet, and stacking rings
• Earrings: Studs, hoops, and ear cuffs
• Bracelets: Bracelets and anklets
• Story Sets: Curated goddess and charm bundles
• Moon & Celestial (The Cosmos): Lunar-phase and celestial-inspired jewelry
• Divine Feminine: Dark mythology and reclamation pieces
• Medusa: Medusa and serpent-themed jewelry
• Lilith: Lilith collection — the original reclamation
• Hecate: Hecate collection — goddess of the crossroads and witchcraft
• Tarot: Tarot-inspired jewelry
• Creator Collection: Collaborative pieces with creators
• Give Back Collection: Pieces that support our charitable partners
• Men's: Men's jewelry

Product Categories

• Necklaces & Chains
• Bracelets & Anklets
• Earrings & Ear Cuffs
• Rings
• Tools & Accessories

Gift Guides by Intention

• Hope & Renewal
• Love
• Luck
• Protection
• Strength & Courage
• Success & Abundance
• Wisdom & Clarity

Key Products

• Goddess Necklace: The signature piece — double-sided oval pendant featuring a mythological goddess on one side and her symbol on the other. Available in gold vermeil and sterling silver.
• Zodiac Goddess Necklace: Double-sided pendant with celestial goddess on one side and zodiac constellation on the other.
• Amulet Necklaces: Protective talisman pendants with symbolic meaning.
• Mini Goddess Necklaces: Smaller, everyday versions of the signature goddess pendants.

Brand Story

In 2018, Jill Johnson — a lifelong jeweler and three-time breast cancer survivor — created the first Goddess Necklace to honor fellow survivors. Her son Max developed the viral Goddess Quiz, which matches customers to their personal goddess archetype. Together they built Awe Inspired into a brand where jewelry carries stories of survival, empowerment, and renewal. The brand's mission is to create the "Livestrong equivalent of fine jewelry" — pieces that represent the customer's personal journey.

Blog

The Awe Inspired blog (The Goddess Voice) covers mythology, astrology, jewelry care, goddess profiles, gift guides, and empowerment stories: https://aweinspired.com/blogs/the-goddess-voice

Founders

• Jill Johnson, Co-Founder & Chief Creative Officer — Three-time breast cancer survivor, lifelong jeweler
• Max Johnson, Co-Founder & CEO

Charitable Partners

• NAMI (National Alliance on Mental Illness)
• CancerCare
• Women's Earth Alliance

Materials

Awe Inspired jewelry is crafted in gold vermeil (14K gold over sterling silver) and sterling silver. Select pieces available in 14K solid gold. All pieces are designed for everyday wear.

Customer Experience

• Free shipping on US orders
• 30-day return policy
• Afterpay available
• 19,000+ verified customer reviews
• Goddess Quiz: Interactive quiz matching customers to their goddess archetype